Alex Priestley
Designer in West Yorkshire, with 11 years experience in UX
Case studies
Mobile app journey
As part of an ongoing development team, adding a group call feature to an app
Design systems
Creating an HTML build to test utility, usability and accessibility of components
Application system
Designing systems to support university applications
Throughout my career, I've developed knowledge and experience across a wide range of areas within UX.
I'm always striving for ways to develop my skills, and create the best experiences for users and for my team.
Quick reads
Training designers
Skill development for junior designers. How to iterate ideas, identify visual design issues, and interface with stakeholders
Accessibility user testing
Conducting accessibility tests within the users' home environment
Usability studies and eyetracking
Eye-tracking and usability testing at a research agency
My experience
Senior UX Designer
Gamma
2021 - 2023
Gamma is a B2B telecoms company. Gamma develops and sells digital products, such as softphone apps, contact centre software, and administration tools.
- Lead UX on mobile and desktop softphone
- B2b audience, including agents, acquisitions, and end users
- Agile framework alongside development team
- Embed user-first mindset within the project teams
- Champion design systems, and develop components for reuse across products
- Mentor and educate colleagues about UX and accessibility
UX Designer
The Co-operative Bank
2020 - 2021
The Co-operative Bank is a financial organisation. At time of employment, they were developing their digital services for personal and business customers.
- Collaborated heavily with research, content design, and UX design colleagues
- Designing refreshed mobile applications for retail banking
- UX design for ongoing development to business banking desktop app
- Developing skills and knowledge with design systems and content design
UX Designer
University and Colleges Admissions Service
2015 - 2019
UCAS is a non-profit company, supporting HE admissions. At time of employment UCAS was redeveloping their suite of digital services for students, teachers, and universities
- Designing for very complex constraints and edge cases
- Balancing the needs of multiple user groups, both b2b and b2c
- Creating web applications, software, and online journeys for several digital services
- Closely collaborating with developers and product owners in an agile environment
- Designing mockups/prototypes, and conducting user research
Lead UX Practitioner
SimpleUsability
2012 - 2015
SimpleUsability is a user research agency. At time of employment, we were commissioned for research projects across a range of industries and sectors, mainly within e-commerce.
- Planning methodology according to client objectives, user needs, and project scope
- Preparing, running and moderating workshops and various types of research
- Consolidating findings from user research into in-depth reports & design solutions
- Communicating findings and recommendations to the project teams and senior stakeholders
- Designing mockups/prototypes, and conducting user research